Amazon Interview

 

In a previous article I explained the five steps to creating an expert interview series that can be used to build your online community, create valuable content and establish yourself as an authority in the market of your choice.

Amazon Interview

In this article I want to go into more detail about step number one, selecting your topic. To recap, the five steps are:

 

1. Select a Hot Topic

 

Be sure to select a topic that is interesting enough to attract listeners AND guests.

 

2. Create a "Wish List" of Guest Experts

 

Don't let your fears stop you from creating a great expert interview series. There are MANY experts out there who would love to be interviewed by you.

 

3. Record your Interviews

 

With today's technology this can be as simple as setting up a free teleconference line and using the recording they provide.

 

4. Create a Playback Page

 

I love using a WordPress.org blog to create free, professional looking playback pages.

 

5. Build your Community

 

You should act as the "Gatekeeper" and have people provide their email address on a registration page that you create in order to listen to the recorded interviews.

 

So let's talk a bit about selecting your hot topic. You MUST put effort into selecting your interview series topic or you will have a hard time driving people to it and an even harder time getting your experts to agree to the series in the first place.

 

Selecting a topic for your interview series will be similar to selecting a topic for a website, an information product, a membership site theme, etc. I always recommend selecting a topic that incorporates two key elements: passion and profit.

 

In other words you want to be passionate about the topic, but there must be a market willing to invest in learning more about this topic. While knowing whether or not you are passionate about a topic is pretty clear, it's NOT always so clear if you are on target with a profitable topic or not.

Here is a great place to look to decide if you have a profitable topic or not. I'm sure you're familiar with it, but you may not have thought to use this as a resource for researching your interview series topic.

 

Amazon.com.Amazon is an incredible place to look for hot topics. Amazon sells billions of dollars of products and you can do a great deal of market research right there on their site. I suggest that you go to Amazon.com/books. Then simply look to the left for a list of categories. Find one that most closely matches your general topic and select it. You can then have Amazon sort these books by "Best Selling" and start browsing.

 

In a matter of minutes, you can feel very confident about whether or not you should pursue your topic idea for your best-selling interview series.

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